As the holiday season rapidly approaches, retailers are gearing up for the busiest time of the year. With Cyber Monday and Black Friday predicted to bring in tens of billions in revenue, the pressure to deliver flawless digital experiences has never been higher. More and more customers are skipping the long lines IRL at physical storefronts and turning to find the best deals online. They expect the experience of shopping on their phones and laptops to be totally frictionless–the ability to buy what they want when they want it with the push of a button. The expectation for a smooth online experience across all devices is non-negotiable.
The financial implications of poor digital experiences during the holidays are staggering for retailers. A glitch on a page displaying crucial product information or a slow checkout process can directly translate into significant sales losses. It's clear that organizations cannot afford to overlook the importance of delivering high-quality digital experiences. Any deviation from this standard can lead to downtime, negative customer sentiment, and potential revenue loss.
The responsibility of ensuring smooth digital experiences during the holidays falls heavily on the shoulders of DevOps, QA, and Engineering resources. These teams work tirelessly to mitigate software issues and prepare apps for the surge in traffic and heightened user expectations, playing a crucial role in the success of the holiday season for retailers. Although Black Friday and Cyber Monday account for the highest peak in revenue generation during the year, retailers are always preparing for the next big shopping event. Development teams are constantly racing against the clock, working towards another major release.
At Sauce, we know continuous testing provides a robust framework for making the testing process more streamlined, reducing development fatigue (also known as alert fatigue), and ensuring consistency across every device and browser.
So, we put together the 'Your Ultimate Holiday Software Quality Checklist'–it includes 7 proven tips for building and deploying seamless digital experiences and maximizing revenue for retailers during the holidays. These tips can be applied to any major release, specifically for retail businesses preparing for peak traffic and revenue generation.
Get the complete checklist and the support you need to release new updates and products faster, fix bugs, ensure the well-being of developers and QA engineers, wow your customers, and generate meaningful revenue during the holiday season and beyond.
